Community
Prostate Cancer Foundation of Australia
Since 2014, Tyrepower has proudly supported PCFA as a Major Partner, helping fund prostate cancer research, awareness and support for men and their families. This long-standing commitment reflects a cause close to the hearts of our store owners, staff and customers. Together with our independent stores and local communities, we help raise funds and share messages about prostate cancer risk and the support available through PCFA. Our support also includes The Long Run, encouraging Australians to get active and fundraise for men and families affected by prostate cancer.
Learn more about Prostate Cancer Foundation of Australia
Tyre Stewardship Australia
Tyrepower joined Tyre Stewardship Australia in August 2014, putting our independent store network behind the national Tyre Product Stewardship Scheme. Our long-standing participation supports responsible management of tyres once they reach the end of their useful life, including collection, recycling and recovery. As a participating retail network, we support an industry-wide effort to improve environmental outcomes and develop productive uses for used tyres. This commitment complements the care our stores take in keeping customers safe on the road and supporting their local communities.
Learn more about Tyre Stewardship Australia
Repco Supercars Championship
Tyrepower’s long-standing connection with Supercars continues as the Official Tyre Retail Partner of the Repco Supercars Championship, with the agreement extended through 2030 in May 2026. Our involvement spans more than two decades, including the iconic Tyrepower Cutting at Bathurst, first introduced in 2006. The Championship partnership gives our independent stores a national platform to connect with fans through brand exposure and event experiences. Together with our support of Matt Stone Racing, Jack Le Brocq, the V8 SuperUtes and the Tasmania Super 440, it anchors Tyrepower’s extensive commitment to Australian motorsport.
Visit the Repco Supercars Championship website
Jack Le Brocq and Matt Stone Racing
Jack Le Brocq has been a Tyrepower ambassador since 2021 and represents our brand at the race track and connects with our store network and customers beyond race weekends. For 2026, Jack returned to Matt Stone Racing, with Tyrepower joining as a Major Partner and the team’s Official Tyre Retail Partner. Our branding supports Jack’s No. 4 Camaro and Zach Bates’ No. 10 Camaro throughout the Championship. This renewed alignment with MSR builds on our established motorsport relationships and provides another opportunity to bring the Tyrepower community closer to the Supercars action.
Visit the Jack Le Brocq and Matt Stone Racing website
Tyrepower V8 SuperUte Series
Tyrepower proudly continues as the naming rights partner of the V8 SuperUte Series, a role we have held since October 2023, with our agreement renewed through at least the end of 2027. As a support category at Supercars events across Australia, the series delivers national racing exposure with direct relevance to the vehicles driven by many of our customers. Our ongoing commitment keeps Tyrepower at the centre of the category’s identity and strengthens the connection between motorsport fans and our independent store network. It is an important part of our broader motorsport program, alongside the Championship, team and event partnerships.
Visit the Tyrepower V8 SuperUte Series websiteVictoria
LifeChanger Foundation
Tyrepower’s community partnership with LifeChanger Foundation began in 2023, supporting preventative youth mental health programs that help young people build confidence, resilience and social skills. Our Victorian and South Australian stores have helped connect local schools and sporting clubs with funded programs, bringing meaningful support into the communities they serve. In 2026, our partnership also came together with Melbourne Victory through the Stand Together Mental Health Round. We are proud to support LifeChanger’s work and help young people develop the skills to navigate life’s challenges.
Visit the LifeChanger Foundation website
Melbourne United
Tyrepower has proudly supported Melbourne United since the 2017–18 season, sharing in the club’s 2018 and 2021 Championships and its Grand Final appearances in 2024 and 2025. Following a three-season renewal, our long-standing partnership has made Tyrepower a familiar presence on team uniforms and around John Cain Arena, with digital promotions and fan engagement extending that connection beyond game day. As a Platinum Partner, we value the opportunity to support United’s passionate community and connect metropolitan and regional Victorian fans with the service and expertise of their local Tyrepower stores.
Visit the Melbourne United website
South East Melbourne Phoenix
Tyrepower has backed South East Melbourne Phoenix since the club’s inaugural season in 2019, building a strong relationship as a Major Partner. A three-year extension announced in September 2023 reinforced that commitment. Our continued support brings Tyrepower into the home game experience through in-stadium signage and digital collaboration, with a particular connection to the families and communities of Melbourne’s south-east. Having been alongside the Phoenix from day one, we value the opportunity to grow together and support the club’s ambitions. The partnership remains a key part of Tyrepower’s extensive commitment to Australian basketball and our local store communities.
Visit the South East Melbourne Phoenix website
Melbourne Mavericks
Tyrepower became a foundation supporter of the Melbourne Mavericks ahead of their debut Super Netball season in 2024 and continues as a Major Partner. Our brand features across home games and digital channels, connecting the club’s growing supporter base with our Victorian stores. Supporting the Mavericks from the outset reflects our commitment to women’s sport and the communities around our independent store network. We are proud to help build a lasting connection with a club that shares our focus on ambition, teamwork and community.
Visit the Melbourne Mavericks website
Melbourne Victory
Tyrepower is proud to have joined Melbourne Victory as an Official Partner in October 2025, committing to a three-year agreement and marking our first football club partnership. Our brand features across the AAMI Park match day experience through LED signage and video advertising, with fan activations bringing supporters closer to their local Tyrepower network. In 2026, our involvement also extended to Victory and LifeChanger’s Stand Together Mental Health Round. This partnership builds on our strong Victorian sporting presence while creating new connections with football fans and their communities.
Visit the Melbourne Victory websiteSouth Australia
LifeChanger Foundation
Tyrepower’s community partnership with LifeChanger Foundation began in 2023, supporting preventative youth mental health programs that help young people build confidence, resilience and social skills. Our Victorian and South Australian stores have helped connect local schools and sporting clubs with funded programs, bringing meaningful support into the communities they serve. In 2026, our partnership also came together with Melbourne Victory through the Stand Together Mental Health Round. We are proud to support LifeChanger’s work and help young people develop the skills to navigate life’s challenges.
Visit the LifeChanger Foundation website
Port Adelaide
As a proud partner of Port Adelaide since 2014, Tyrepower celebrates 13 consecutive seasons of support in 2026. Our current agreement runs through the end of 2026, with Tyrepower continuing as a Platinum Partner and the club’s Official Coaches Partner, a role we have held since 2018. The relationship includes branding on the coaching staff polo and a broad presence across club assets, connecting our South Australian stores with the Port Adelaide community. This long-standing partnership remains an important part of our regional sporting program, reflecting the value we place on lasting relationships with clubs and their supporters.
Visit the Port Adelaide website
Adelaide 36ers
Tyrepower is proud to be the longest-serving partner of the Adelaide 36ers, with our current three-year agreement extending through the end of the NBL27 season and taking the relationship to 11 years by the end of the published term. Our brand remains a strong presence on game day, featuring on the playing jersey, club media polo and press conference backdrop. This enduring partnership provides a valuable connection between our South Australian store network and the 36ers community. We look forward to continuing our support of the club and the fans who have become familiar with Tyrepower both on and off the court.
Visit the Adelaide 36ers websiteTasmania
Tasmania JackJumpers
A Foundation Partner of the Tasmania JackJumpers from their inaugural 2021–22 NBL season, Tyrepower proudly shared in the club’s maiden Championship in 2024. A three-year extension continued our support of the Tyrepower clappers, helping bring the home crowd to life. Our ongoing partnership connects our Tasmanian stores with the JackJumpers’ passionate supporters and reflects our commitment to basketball across Australia. Having been alongside the club from the beginning, we value the opportunity to support a team that brings Tasmanian communities together.
Visit the Tasmania JackJumpers website
Tyrepower Tasmania Super 440
Tyrepower proudly returned as the naming rights partner of the Tasmania Super 440 in 2026, with our renewed agreement covering the event through at least 2027. Building on our previous naming rights support from 2014 to 2019, the partnership brings Tyrepower back to one of Tasmania’s major sporting events at Symmons Plains Raceway. The 22–24 May 2026 round added another prominent element to our national Supercars program, connecting our Tasmanian stores, customers and motorsport fans through an event that sits naturally alongside our Championship and team partnerships.
Visit the Tyrepower Tasmania Super 440 websiteNew South Wales
NSW Swifts
Tyrepower joined the NSW Swifts in 2021 and proudly shared in their Super Netball premiership success that same year. The relationship has continued to grow, with Tyrepower upgrading to a Premier Partner in 2024 and remaining the Official Coaches Partner through the end of 2026. Our branding features on the club’s uniform, while Australian Diamonds defender Sarah Klau was also appointed a Tyrepower NSW Brand Ambassador as part of the agreement. This partnership combines a shared history of success with an ongoing connection between our NSW stores and the Swifts community.
Visit the NSW Swifts website
Cronulla Sharks NRLW
Tyrepower has supported the Sharks NRLW since their inaugural season in 2023 as an Official Partner, proudly sharing in their run to the 2024 NRLW Grand Final. Our partnership includes branding on the back of the playing jersey and match day signage, connecting our NSW stores with supporters and helping build the profile of women’s rugby league. From the club’s foundation season onwards, we have valued the opportunity to support its players, fans and local community.
Visit the Cronulla Sharks NRLW website
Wests Tigers NRLW
Tyrepower proudly joined Wests Tigers NRLW as an Official Partner in July 2025, extending our support of women’s rugby league and connecting with another passionate NSW sporting community. The partnership launched with Tyrepower branding on the lower back of the playing jersey, alongside LED signage and media wall exposure across NRLW match days. Our involvement continues in 2026, including support of Shaylee Bent as her player sponsor. This relationship provides another opportunity for our independent stores to engage with local fans and support the continued growth of the women’s game.
Visit the Wests Tigers NRLW website
What Ability
As a Major Partner of What Ability, with support publicly documented since at least 2023, Tyrepower helps keep the organisation’s vehicles road-ready so participants can travel safely to community activities. What Ability is an NDIS-registered disability support service that works with professional and semi-professional athletes as support workers. Our partnership helps the team create more opportunities for people living with disability, connecting participants with activities and experiences in their communities. Together, we share a commitment to inclusion, independence and putting happiness first.
Visit the What Ability websiteWestern Australia
West Coast Eagles
A club partner since 2021, Tyrepower is the West Coast Eagles’ Official Coaches Partner, following a four-year agreement announced in January 2024. The partnership places our branding on coaching apparel, in the coaches’ box, on the AFL team’s media backdrop and within Optus Stadium, keeping our WA store network closely connected with Eagles supporters. This extended commitment brings together our strong local presence and the club’s passionate community, with a shared focus on teamwork, service and lasting relationships.
Visit the West Coast Eagles website
Perth Wildcats
Tyrepower’s ongoing partnership with the Perth Wildcats supports grassroots basketball through the Tyrepower Half Time Heroes program. Junior players from community associations take to the RAC Arena court during Wildcats home games, giving young basketballers the chance to experience the excitement of the professional game. This community-focused support creates memorable moments for players and families while strengthening the connection between our WA stores and local basketball. Together, we are proud to encourage participation and help the next generation Get The Power.
Visit the Perth Wildcats websiteQueensland
Brisbane Broncos
A club partner since 2021, Tyrepower is proud to have supported the Brisbane Broncos during their outstanding 2025 season, when the club claimed both the NRL and NRLW premierships. Our partnership was in place throughout those victories, including our support of the club’s coaches, and continues in 2026 with Tyrepower listed as a Support Partner. This relationship connects our Queensland stores with one of rugby league’s largest and most passionate fanbases. Sharing in the club’s success adds to a partnership built around engaging supporters and strengthening our connection with the communities the Broncos and Tyrepower both serve.
Visit the Brisbane Broncos website
Brisbane Lions
Tyrepower is proud to have backed the Brisbane Lions throughout their historic run of three consecutive AFL premierships in 2024, 2025 and 2026. Since joining the club in 2024, our partnership has been part of an exceptional period of success, with our role as the club’s Premier Partner and official tyre partner extended for three additional seasons through 2028. Tyrepower features across club branding and the game day experience, including the team dugouts at the Gabba. We value this winning connection with the Lions and their supporters, bringing our Queensland store network closer to one of Australian football’s most successful teams.
Visit the Brisbane Lions website
Brisbane Bullets
As a Major Partner and the Official Tyre Retail Partner of the Brisbane Bullets, Tyrepower continues to build its connection with Queensland basketball fans. You will see our branding on the back of the team’s playing shorts, supported by digital collaboration and game day engagement that brings Tyrepower into the experience for the Bullets’ passionate supporters. The partnership complements our extensive support of Australian basketball and provides another platform for our locally owned stores to connect with families and fans, sharing our focus on service, performance and community.
Visit the Brisbane Bullets website